More Online Publishers Ought to Try A/B Testing
They may find subtle changes to an ad's location, size or color can win them a better click-through rate
View ArticleThis Software Is Making Ecommerce Companies Even Smarter
Meta data and machine-learning software leads buyers straight to what they want.
View ArticleHow to Lay the Foundation for a Data-Driven Business With A/B Testing
Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
View ArticleOkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of...
The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.
View Article5 Social-Media Tips to Enhance Your Marketing
Struggling to make your digital strategy work? Try these tactics.
View ArticleDo You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
View ArticleLast Things First: 4 Secrets to Acing Your Product Development Process
Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
View Article11 Helpful Tools for Every Step of Building a Mobile App
Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
View ArticleHow to Test Your Google AdWords Campaigns
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
View Article7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them
The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
View ArticleWhat Your Business Can Learn about Leveraging Big Data From Netflix, Eloqua...
Each of these companies used big data to get closer to its customers -- and to develop a successful strategy, according to LinkedIn's Russell Glass, author of The Big Data-Driven Business.
View Article10 Experiments to Test Your Startup Hypothesis
When it comes to using the 'lean startup' model, you need to run experiments to ensure your hypotheses are correct.
View Article5 Do's and Don'ts For Creating Effective Email Lists
Keep your subscribers engaged month after month by creating content they're really want to read.
View Article3 Tips to Maximize the Synergy of Social Media and Content Marketing
Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
View Article5 Secrets for Increasing Conversions on Your Site
Improving online sales is a constant process of looking at your website as your visitors see it.
View Article5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
View ArticleSo, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)
Sorry, there really isn't one. But these five tips will help you increase your clicks and conversions.
View ArticleThe Biggest, and Most Avoidable, Mistake of New Entrepreneurs
Want to make sure your startup succeeds and grows? You had better commit to this one thing.
View ArticleThe Pros Agree These Are the 2 Best Tools for Conversion Optimization
Sometimes you have to trust your gut. Online marketing is not one of those times.
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